Exporters' Essentials

Exporters’ Essentials



Globalisation offers huge opportunities for dynamic and hard working companies all over the world.

Exporting is not easy and it is not a small investment. It requires careful research and planning, cross cultural understanding, flexibility to face international competition, willingness to adapt and plenty of business skills.

The Internet contains many precious treasures to help potential exporters. Information on countries, markets, buyers, trade fairs and other marketing and useful information is freely available.

However, the challenge is to locate these resources!

This manual helps potential exporters to dig for gold on the Internet. It is a framework which you can use as your personal Internet manual. It contains tips on how to search the Internet effectively, explanations about search engines and some very useful websites.

They are the starting point for your information search on foreign markets.

This manual is especially geared towards new or young exporters from developed and developing countries, as well as Business Support Organisations such as Chambers of Commerce and Business Associations in these countries.

We wish you good digging and all the success you can get!



Table of Contents:


  1. Why Export? Where to start?

  2. Getting Ready to Export

  3. Objectives, Strategies and Target Markets

  4. How to enter the target market

  5. Develop Market Entry Strategies

  6. Market research & the Internet

  7. Develop Trade Contacts/Leads

  8. Detailed Target Market Study

  9. Adjust to the local customer needs and competition.

  10. Preparing Your Export Plan

  11. Ask the Experts


Download the whole e-book here